Content Is King
Tuesday, 31 March 2009 12:53

Website Content Is Very Important

  1. Google and other search engines rank your website better if your content is well written
  2. Website visitors will return and refer others visitors to your website if your website content is "attractive"
When I mention "page content" or "an article" I mean the words that appear on a website page.

Content Tips

  • Write articles that are readable and DO NOT cheat. Write new articles as though they were going to appear in a tabloid newspaper. Well structured articles encourage readers to read them and not just look at them!
  • Publish new articles regularly. Search engines and website visitors love fresh page content. It demonstrates your website is important.
  • Discuss themes within your articles related to your industry. This will help your website rank favourably on search engines and encourage visitors to browse multiple pages within your website.
  • 1 page per theme. Write about a target keyword or keyphrase. Most experts suggestion 400 words per article will have greater results.

Do this and over time your website visitor monthly total will dramatically increase.

The Return On Investment Secret

Every website has a sales conversion statistic.

 

For example:

1 in 100 website visitors may buy a product or service from "business Z"

If the "business Z" website yields 1,000 visitors per day it will sell 10 products/services per day.

Lets say "business Z" makes £100 net profit every time they sell a product/service.

On average that business generates £30,000 net profit per month because their page content is well written.

 

Summary

Successful online businesses methodically publish fantastic page content because it generates their return on their investment.

Good website content increase a business R.O.I but it also radically reduces the sales conversion ratio.

Fewer Visitors = More Sales

 

The SLIB Design Content Solution

The websites I build have easy to use tools to manage, publish and control your own website content and/or I manage and update websites with new page content. Contact SLIB Design for further information.